EPISODE 1 – A New Reality: Sponsorship Today, Tomorrow and for the Future
69 minutes

Brent Barootes, President & CEO, Partnership Group - Sponsorship Specialists

In this session, Brent discusses the current sponsorship landscape and what is in store for sponsorship marketing as we move into 2021 and beyond the pandemic. Learn more…

EPISODE 2 – Following the Yellow Brick Road?
70 minutes

Christi Cruz, Senior Manager of Community Affairs, TELUS
Brent Barootes, President & CEO, Partnership Group - Sponsorship Specialists

Christi and Brent dive into some of the best and worst sponsorship deals ever. This exciting and interactive session provides the insight you need to create proposals that work and prepare your team to think through their strategy heading into 2021. Learn more…

EPISODE 3 – State of the Industry Panel
88 minutes

Mark Harrison, Founder, The T1 Agency
Brent Barootes, President & CEO, Partnership Group - Sponsorship Specialists
Larry Weil, President & Founder, The Sponsorship Guy
Auburn Sigurdson, Director of Brand & Strategy, TORQUE Strategies
Francis Dumais, Managing Partner & Co-Founder, Elevent
Moderator: Jenn Johnson, Managing Director, Sponsorship & Community Initiatives, ATB

This State of the Industry virtual session will feature highly regarded thought-leaders who are immersed in the sponsorship world. This panel discussion will provide a comprehensive look at every aspect of the sponsorship industry from the pandemic fallout to where we are headed. This session will deliver incredible value to attendees who need to understand the market dynamics of the past year and are seeking insight into market trends that will define the year ahead. Learn more…

EPISODE 4 – Generating Sponsorship in a Virtual World
70 minutes

Larry Weil, President & Founder, The Sponsorship Guy

With live events still on hold as the pandemic continues, many event brands have moved to online formats. However, the struggle of how to generate revenue from virtual events remains a pain factor for many. One of the easiest ways is through sponsorship but it must go beyond throwing up a logo. Larry Weil, known worldwide as The Sponsorship Guy, will walk you through steps that you can take to recoup sponsorship revenue and keep your sponsors happy during your virtual transition. Learn more…

EPISODE 5 – Sponsorship Resources: Save Time and Keep Your Focus
56 minutes

Brad McCabe, Managing Partner, Sponsor Circle

This jam-packed session will provide you with a treasure chest of resources to save you time, keep you focused and make you more effective in delivering aligned partnerships.

Through this session, you’ll explore tools to aid you in prospecting, establishing value, knowing what campaigns brands are running, tracking your audience, reporting back to your partners and more. Learn more…

EPISODE 6 – Understanding Audiences and Building Towards Recovery in a Post-Pandemic World
55 minutes

Mathew Stone, Partner, Stone-Olafson

Like the rest of the world, we are at a cross-roads brought by a pandemic that is changing public life and re-shaping our economy. Community organizations in the arts, culture, sports, recreation, tourism and hospitality sectors, all of whom rely on live group experiences, are grappling with a new reality. Uncertainty is the only thing that is certain right now and organizations need to be prepared for a change in audience behaviour. The question is what that will look like. Learn more…

EPISODE 7 – Sports Sponsorship: 2 Threats and 3 Opportunities in 2021
47 minutes

Nick Lawson, CEO, SQWAD
Erin Gobolos, Master of Arts Candidate 2021

In this one-hour session, Erin sits down with Nick Lawson to talk about the threats and opportunities in sports sponsorship that you don’t want to miss. Nick dives into how new digital platforms threaten traditional sponsorship sales and how you can harness them to drive new sponsorship dollars. Learn more…

EPISODE 8 – The Rise of Corporate Advocacy and its Impact on Sponsorship
June 2 @ 10:00am MDT

Bruce MacDonald, President & CEO, Imagine Canada
Jeremy Douglas, Executive Vice President, External Relations, Ocean Wise
James Kawalecki, Vice President, Marketing, Boston Pizza International

Studies show that employees want their companies and CEOs to take positions on a growing number of societal issues - climate change, immigration, racial equity, and more - and we are witnessing the increasing engagement of companies in key social debates. What impact will this have on sponsorships and partnerships? Join our fireside chat to get perspectives from both the corporate and charitable side of the partnership table. Learn more…