Sarah Hillifer
Co-founder and Principal Consultant - Harbour & Hive
Sarah is a data-centric strategist dedicated to driving impact in the not-for-profit (NFP) sector. With a deep understanding of data analytics, Sarah harnesses the power of information to improve decision-making processes and enhance the effectiveness of programs. She has worked with leading NFP organizations to develop data-driven solutions that align with their missions, creating pathways to stronger community engagement and outcomes. Sarah's experience in cross-functional collaboration, combined with her ability to interpret complex data, makes her a valuable asset in shaping innovative strategies for the NFP sector.
Sessions
A New Way of Prospecting
The Main Stage, November 6
For most of us when someone says “Big Data” or uses a term like “Data Segmentation” we run for the hills. We have heard the terms but don’t really understand them. In fact a lot of us are scared to even dip our toe in the concepts for fear we will drown. This mainstage keynote discussion is designed to tear down some of that fear and the myths that go with that fear. A candid interview format delving into what "big data" is and how "data segmentation" works, helping you prospect more effectively and build proposals backed by empirical data, demonstrating to the prospect why they should invest with you instead of another sponsorship or even TV, radio and direct mail. You can get money that you never could before! This will be fun, understandable and enlightening.