Samantha Alexander
Senior Marketing Manager
Samantha Alexander is a marketing professional with over 15 years of experience in B2B marketing. As the Senior Marketing Manager at MNP, she leverages her extensive expertise in brand building and positioning to drive the company's marketing initiatives forward.
With a deep belief in the power of the buyer journey and the supremacy of data, Samantha excels at connecting data points to enhance engagement and generate significant returns on investment. Her leadership in Provincial strategies is evident in partnerships collaborations with organizations such as Alberta Chamber, U of A and ATB just to name a few.
Her proficiency with marketing analytics empowers her to make data-driven decisions that optimize marketing efforts. Samantha thrives in collaborative environments, utilizing her strong communication and project management skills to support MNP in achieving its business objectives.
Outside of her professional accomplishments, Samantha is the current President of the Cariwest Festival. Cariwest is an annual Caribbean arts festival that has been running in Edmonton for 40 years.