Neal Covant
Chief Revenue Officer, SponsorPulse
Having spent more than 20 years in sponsorship marketing, Neal Covant is best known for simplifying consumer behaviour into strategic solutions that deliver results. Throughout his career, he has worked with and advised hundreds of brands, properties, and agencies to maximize the effectiveness of their sponsorship investments. Neal’s industry expertise spans across all passion points, from sport, entertainment and culture properties to academic institutions and charitable organizations.
In his current role as Chief Revenue Officer at SponsorPulse, Neal is committed to advancing sponsorship marketing globally, which begins with evolving the industry to become more transparent and accessible. Neal is also a proud member of the Sponsorship Marketing Council Canada Board of Directors and is the current Chair.
Neal has an MBA from Dalhousie University and a Specialized Honours BA in Psychology from York University. His professional world aside, Neal is a family-oriented man and loves spending time with his wife and three amazing children.
Sessions
DATA DRIVEN SPONSORSHIP DECISION MAKING: A FAN PERSPECTIVE
The Main Stage - November 6
In this fact-based session, we will highlight industry trends, ingredients to sponsorship success, and the latest case studies based on the perspectives of hundreds of thousands of consumers in Canada and around the globe. Join us to see insight in action and discover why fans are the most important source for informing sponsorship decision making.
More Info…
DATA DRIVEN SPONSORSHIP DECISION MAKING: A FAN PERSPECTIVE (Cont’d)
Breakout Session, November 7
A deeper dive into Neal’s main stage session.