Lee Ann Waines
Senior manager, consulting services
Over the last 20 years, Lee Ann Waines has become well-known in Partnership Strategy & Execution and has presented to National Sport Organizations and non-profits across the country on partnership strategy. In her career, Lee Ann has experience in granting, securing, evaluating and negotiating major partnerships for well-known brands, events, naming opportunities and celebrities, including: the Canadian Federation of Agriculture (CFA), the Canadian Country Music Awards, TD Financial, ATB Financial, TSN (RDS), Finning / CAT, Tim Horton’s and many others. Lee Ann also led the team responsible for acquiring the largest sponsorship and additional revenue for a Canada Winter Games in 2019 of $16M in less than three years.
As the Senior National Marketing Manager for MNP, Lee Ann negotiated and oversaw the acquisition and execution of several of MNP’s major sponsorships across the country, building lasting relationships with key industry players. Lee Ann has overseen 100’s of events and activations in her career, and ensured sponsorship fulfillment with integrity.
Lee Ann has worked with organizations in the not-for-profit and private sectors, including significant integration with all levels of government to execute on contribution agreements and grant funding. Her project experience also includes strategic planning, national brand strategy and campaign development, customer segmentation as well as market potential and awareness research.
Sessions
WHAT’S IN IT FOR THEM? INCREASE SALES WITH VALUE-DRIVEN SPONSORSHIPS
Breakout Session, November 7
What if being more flexible and focused on the long term, could help you elevate your sponsorship game and turn prospects into partners? In this session, our presenter will focus on methods to enhance your value proposition by prioritizing the needs and outcomes of your potential sponsors. You will learn how to leverage empathy and gratitude to help you develop more targeted proposals, to challenge your assumptions about “the sale” and build lasting relationships that go beyond the transaction.