Judy Haber
Senior Partner
Judy Haber, Senior Partner at Performance Sponsorship Group (PSG) brings extensive experience selling naming rights and corporate sponsorships in Western Canada. Judy is considered to be a sales expert by her peers in the industry and has conducted audits, packaged and sold Naming Rights for clients including: TransAlta Tri Leisure Centre, The Gary Moe Auto Group Sportsplex, Edge School of Athletes, University of Calgary, MacEwan University, City of Edmonton, City of Calgary, Town of Strathmore, East Link Centre, Shaw Centre, the Martensville Athletic Pavilion, to name a few.
Judy has negotiated and sold sponsorship packages to companies that include: Agrium Inc., Air Canada, Alberta Treasury Branch (ATB), Beaverbrook Communities, Bell Canada, Border Paving, Can Pak Environmental, Dairy Queen, Direct Energy, EPCOR, Loraas Disposable Services, Melcor Development, Nordic Fencing, NWT Promotions Inc., PepsiCo, Provident Energy Trust, Red Deer Freightliner, Remax, Rogers, Scott Builders, Servus Credit Union, Shaw Communications, Shoppers Drug Mart, Sirius Satellite, SMS Equipment, TransAlta, TR Petroleum, TRX RV, Subaru, Subway Restaurants, Western Fitness and many more.
linkedin.com/in/judy-haber-81b68b19
performancesponsorship.com
Sessions
SELLING AND THE SALES PROCESS
Breakout Session, November 7
In this highly interactive session, Judy will use case studies to describe how best to go about the business of selling sponsorships and naming rights. The session will provide examples on where to find prospects, how to cultivate those relationships with your prospects and your best next steps required to close a deal.