Judy Haber
Senior Partner
Judy Haber, Founder of Performance Sponsorship Group (PSG) brings extensive experience selling naming rights and corporate sponsorships in Western Canada. Judy is considered to be a sales expert by her peers in the industry and has conducted audits, packaged and sold Naming Rights for clients including: Lindsay Park Sport Society (MNP Community and Sports Centre), Town of Devon (GFL Recreation Centre, Paragon Soil Ball Diamonds), City of Spruce Grove (Heavy Metal Place, TransAlta Tri Leisure Centre, Border Paving Athletic Centre, Spruce Grove Civic Centre), The City of Lacombe(The Gary Moe Auto Group Sportsplex, Edge School of Athletes, University of Calgary, MacEwan University, City of Edmonton, City of Calgary, Town of Strathmore, Shaw Centre, the Martensville Athletic Pavilion, to name a few.
Judy has negotiated and sold sponsorship packages to companies that include: Agrium Inc., Air Canada, Alberta Treasury Branch (ATB), Canadian Tire, Bell Canada, Border Paving, Can Pak Environmental, Dairy Queen, Direct Energy, EPCOR, GFL, Melcor Development, MNP, NWT Promotions Inc., PepsiCo, Stantec, Red Deer Freightliner, Remax, Rogers, Scott Builders, Servus Credit Union, Shaw Communications, Shoppers Drug Mart, Sirius Satellite, Co-operators, SMS Equipment, TransAlta, TR Petroleum, TRX RV, Subaru, Subway Restaurants, Western Fitness and many more.
linkedin.com/in/judy-haber-81b68b19
performancesponsorship.com
Sessions
SELLING AND THE SALES PROCESS
Breakout Session, November 7
In this highly interactive session, Judy will use case studies to describe how best to go about the business of selling sponsorships and naming rights. The session will provide examples on where to find prospects, how to cultivate those relationships with your prospects and your best next steps required to close a deal.