Jennifer Bishop
Strategic Partnership Leader | Financial Services Innovator | Community Advocate
Jennifer Bishop is a dynamic force in the partnerships landscape, bringing over a decade of experience across Canada’s private and public sectors. With a career spanning both property and brand management, Jennifer has honed her expertise in cultivating high-impact partnerships and driving strategic initiatives.
Currently, Jennifer excels in the Financial Services industry, where she leads partnership efforts for connectFirst Credit Union Enterprise Business Banking across Alberta. She is instrumental in orchestrating key programs such as Small Business Week in collaboration with Chambers of Commerce throughout the region. Her innovative spirit is evident in her development of Funding Futures, a pioneering initiative designed to support Alberta’s small businesses in accessing capital for groundbreaking projects. This initiative focuses on Agri-Tech, Energy Transition, and Social Impact, with $10,000 grants awarded to one business in each sector.
Jennifer’s leadership extends beyond her role at Enterprise Business Banking. She serves on the Sponsorship Marketing Council of Canada’s Calgary Chapter, fostering connections and advancing the partnerships community in Western Canada. Her previous roles underscore her expertise and strategic acumen; as Sponsorship Manager for the Toronto Region Board of Trade World Trade Center, she spearheaded high-profile collaborations with industry giants including Air Canada, WestJet, and Deloitte. Jennifer’s tenure with the City of Brampton showcased her versatility, where she led a team in managing diverse events and properties such as The Rose Theatre, Canada 55+ Games and Canada Day Celebrations.
An alumna of Lakehead University with an undergraduate degree in business, Jennifer remains at the forefront of industry trends through continuous education, including her recent coursework in Social Media and Content Creation from SAE UAE Creative Media Institute. Her commitment to professional development is paralleled by her dedication to community, having initiated a free virtual sponsorship forum since 2016 to connect and empower fundraising experts and municipal leaders nationwide.
Jennifer Bishop’s career is marked by her unwavering commitment to excellence, innovation, and community engagement, making her a leading figure in shaping the future of partnerships and business development.