Francis Dumais
Co-Founder and Managing Partner
Francis Dumais and the team at Elevent are pioneering a data-driven approach to sponsorships with the industry’s first Sponsorship Lifecycle Management solution: a one-stop shop for evaluating and capitalizing on high-ticket sports, music, and other entertainment sponsorship opportunities.
As co-founder and managing partner at Elevent, Francis works closely with clients to optimize each step of the sponsorship journey from selection, valuation, negotiation and activation to performance measurement and ROI. Francis understands that strategic sponsorship investments must be closely tied to corporate business objectives to clearly demonstrate the value they deliver back to the business.
In addition to 15 years of hands-on industry experience, Francis has a masters in marketing from HEC Montréal.
Sessions
HOW TO MEASURE THE EFFECTIVENESS OF SPONSORSHIP? MYTHS, MISCONCEPTIONS & BEST PRACTICES
The Main Stage - November 6
Recall statistics, the most basic form of sponsorship measurement, are highly valued by brands but are seldom provided by rights holders. The current view of sponsorship ROI is a major cause for concern in the industry, with a staggering 60% of sponsors feeling neither satisfied nor dissatisfied—nearly two-thirds are neutral regarding sponsorship performance. Simultaneously, the percentage of sponsors engaging in evaluation is at an all-time low of just 2%. It’s time for an honest conversation about measurement and valuation. In this talk, Francis will address the challenges and misconceptions surrounding this topic, offering a blueprint for a better sponsorship industry by advocating for collaboration between properties and brands to measure sponsorship effectiveness.
More Info…
HOW TO MEASURE THE EFFECTIVENESS OF SPONSORSHIP? MYTHS, MISCONCEPTIONS & BEST PRACTICES (Cont’d)
Breakout Session, November 7
A deeper dive into Francis’ main stage session.