Derek Mager
Managing Partner
Derek Mager has more than 25 years of experience as a leading researcher, consultant, and strategist in the sports, entertainment, media, and tourism sectors.
Derek is currently the Managing Director of DataJungle, a boutique insights-driven research consultancy based out of Vancouver. DataJungle provides strategic market intelligence that supports key business decisions, providing organizations with data-driven analysis and recommendations to better understand their market and customers, identify gaps, maximize revenues, and implement strategic plans.
Derek and his team work with clients to construct measurable frameworks that drive business success. He has developed innovative and proven strategies to help clients acquire information, make sense of it, and to help businesses grow and thrive in this ever-changing economy.
Before launching DataJungle, Derek was SVP in Canada at Repucom (Nielsen Sports), a global leader in sports marketing intelligence, and prior to that, Derek was the Managing Director of IMG’s research and consultancy division (Comperio Research) in North America. Derek has also taught at the University of British Columbia, worked for a leading youth lifestyle experiential marketing firm, as well in the Canadian sport system at both the national and provincial levels.
Derek has combined his passion, energy, and experience to successfully manage hundreds of research and consulting projects including economic impact assessments, feasibility studies, commercial strategy development, ROI assessments, sponsorship valuations, and consumer & media research projects for a diverse set of clients. Derek’s consultative approach and expertise have been endorsed by international brands, sports leagues & teams, government agencies, tourism bodies, municipalities, sport federations, and marketing agencies alike as he courageously and passionately looks for and takes new and innovative paths while striving to maximize benefit for his clients.
Sessions
SPONSORSHIP VALUATION: DOES ANYONE KNOW WHAT THIS SH!T IS WORTH?
The Main Stage - November 6
Whether you are a property trying to sell sponsorship, a brand trying to determine if you should purchase a sponsorship opportunity, or an agency negotiating on behalf of your client – you need to know the assets available, what the value of each asset is, along with the fair market value of the overall sponsorship package. This session will dive into the types of assets typically associated with sponsorship opportunities (tangible, intangible, media, etc.), methods for determining value of the assets, assessing their importance in relation to your objectives, as well as some best practices and some “do’s and don’ts” from both the brand and property side.
SPONSORSHIP VALUATION: DOES ANYONE KNOW WHAT THIS SH!T IS WORTH? (Cont’d)
Breakout Session, November 7
A deeper dive into Derek’s main stage session.