WHAT’S NEW FOR 2025

LOUNGE

Join us for an immersive 3-hour workshop tailored for sponsorship professionals seeking to harness the power of AI with ChatGPT and Google Gemini. Designed for organizations that sell sponsorship, this hands-on session will equip you with the knowledge and practical skills to elevate your sponsorship proposals, cases for support, and copywriting. We’ll also look at the history and evolution of AI, explore the potential pitfalls for its use, and uncover best practices for creating effective primers and prompts. You will leave with valuable templates, personalized prompts, and a newfound confidence in your

Today and In the Future

Understanding the municipal sponsorship landscape today is confusing. For some, there seems to be a lack of sponsors, while other communities are doing multiple naming rights announcements! What is the best way to secure a naming right? How do we manage red tape and typical slow municipal decision-making processes? There are so many questions and seem to be so few answers. This half-day workshop will look to provide you and your municipality with answers, discussion, and insights to better understand the landscape you are presently operating in.

Sponsorship

This hands-on half-day workshop will be insightful for both those on the selling side of the sponsorship game as properties and rights holders as well as those on the buying side… the sponsors. This session will highlight the art, and science, of the ever evolving sponsorship game - it really is more than counting eyeballs and numbers! A newer industry professional will learn terminology, how to focus their efforts and how to best utilize sponsorship tools and develop their skills.