Types of Market Research and How to Use it to increase your ROI

SPEAKER: Yoeri Geerits

Market research is a term that is all too often used to cover everything off that falls under the umbrella of ‘research’, but there are many different forms of research and they all address a number of objectives and needs: from fan segmentation to sponsorship market research and from media evaluation to sponsorship valuation.

Yoeri will discuss Market Research with a goal to provide a better understanding of the different types of research that can be found and applied in the sponsorship industry. Yoeri will also cover off where to start, what the available solutions are and how to budget for it. In addition, Mr. Geerits will provide examples and applications that should further improve the understanding of this important piece of the sponsorship industry.