Opening Keynote

1:00pm, Wednesday, October 11

Technology and The New Sponsorship World – A Critical Shift

Presenter: Brent Barootes

This opening keynote session will highlight how technology has become more than a fleeting idea or “buzz word” in our sector. Whether you are a large property or a small property, an international brand or small local brand the integration of technology has shifted from a “wow that is cool” to “OMG I am falling behind and my revenues / ROI are lagging because I am still operating on a platform concept from the 90’s.”

This address will provide you with the insights as well as case studies and tools to cost effectively and efficiently engage such technology into your day to day routine and process in the sponsorship and naming right world.