Kris Mychasiw
head of global partnerships and Sales
Kris is the Head of Global Partnerships and Sales at Gamelancer Media Corp, the largest social gaming community in North America and a leading powerhouse in the gaming, entertainment, and media industry. With an impressive 18-year track record in sponsorship and partner development, Kris is renowned as an industry disruptor due to his innovative strategies. In his current role, Kris leads the strategic development and execution of global partnerships at Gamelancer. He drives revenue growth and enhances brand positioning through his expertise in forging impactful collaborations. By leveraging Gamelancer’ s extensive reach, boasting over 40 million users and an astonishing 2 billion monthly video views on the network, Kris connects brands with the vast Gen Z and Millennial audience, maximizing their market potential.
Prior to his role at Gamelancer, as the Sr Director of Partnerships for Groupe CH, Kris orchestrated ground-breaking collaborations, including the historic first-ever Crypto deal in professional sports history for the Montreal Canadiens. Previously, Kris played a pivotal role in the sports industry, working with amateur athletes. As a trusted advisor and commercial strategist, Kris generated innovative revenue streams and developed commercial strategies for over 65 amateur athletes. This experience provided him with a deep understanding of the unique challenges and opportunities within the athlete sponsorship landscape.
Fun Fact: Kris's entrepreneurial spirit shines through his successful commercialization of the Beer Mile, leaving an indelible mark on the sports and entertainment landscape.